A Note from the Founder

I started Buy with Peace in 2025 because I wanted to build the tool I wished had existed when I began cleaning up my own life. Guided by the core philosophy of anatta.uno, our mission is simple: to maximize wellbeing and minimize suffering—embracing every individual who shares this Earth within our circle of empathy. I believe that true health is holistic, encompassing physical vitality, mental and spiritual clarity, and a lifestyle that respects all living beings.

My Story & Lived Experience

Since 2012, conscious living has been a daily practice for me. It is a path shaped by Vipassana meditation, clean nutrition, community gardening, and neighborhood-based circular economy initiatives—prioritizing secondhand and refurbished goods. Every action is driven by a commitment to minimize harm and maximize wellbeing for all beings—including myself.

My professional background isn't in corporate marketing; I'm a self-taught researcher with years of hands-on experience configuring software, optimizing digital tools, and building automations for impact-driven projects. I've always believed that technology and capital, when guided by clear ethics, can be powerful vehicles for positive change—generating far more benefit than cost.

How We Work: People, Partnership, and Technology

This platform is a collaborative effort. Today, my brother and I run Buy with Peace together as a family partnership, combining my research with his operational support.

We also don't hide the fact that we use advanced digital tools and AI to help us scan thousands of ingredients and process complex data at scale. However, technology is only our assistant. Every final recommendation, every article, and the heart of this project come from real people who verify links, ensure facts are backed by high-quality resources, and source recommendations from trusted databases and clean brands.

Real Science vs. Marketing Buzzwords

You will find terms like "clean" or "eco-friendly" on this site. We use them so readers can find our guides, but we refuse to treat them as empty marketing labels. If we call an alternative "clean", it is because we have audited the science and chemical data behind it. We maintain complete intellectual honesty: we commit to deep research, but we are always open to being wrong, correcting mistakes, and updating our content when new peer-reviewed evidence emerges.

Why I Stay Behind the Scenes

You will not find my face or name splashed across social media campaigns or marketing videos. I choose to remain anonymous and operate behind the scenes, avoiding personal exposure to keep the focus entirely on the mission. While I protect my privacy, my commitment to this work, my intention to create positive change, and the care I put into every article are deeply real and heartfelt.

Founded with just €2,000 in personal savings, Buy with Peace remains entirely self-funded. We accept no corporate sponsorships, and we only recommend what we truly trust and use in our own daily lives.

— The Founder of Buy with Peace (with help from my brother and our research tools)